AI Video Strategy for Media Executives
The video production industry is undergoing its most profound transformation in decades. This program equips media leaders with the strategic vision, competitive intelligence, and organizational frameworks to not just survive the AI revolution—but lead it.
The Window Is Open—But Not Forever
Right now, a significant gap exists between those who understand AI-powered production and those who don't. This gap represents an extraordinary opportunity for leaders willing to move decisively.
Early movers are already redefining client expectations, capturing market share, and attracting top talent. They're not waiting for the industry to stabilize—they're shaping what stability will look like.
The cost of waiting isn't just missed opportunity—it's the compounding advantage your competitors gain with each passing month. In a transformation this profound, being a fast follower may not be fast enough.
The Disruption Is Here
New Competitors Emerging
Small studios and independent creators now have access to tools that rival major production houses. The barriers to entry have collapsed. Your market position is no longer protected by equipment or infrastructure.
Client Expectations Shifting
Clients are learning what AI can do. They're asking for faster turnarounds, more iterations, personalized content at scale. Those who can't deliver will lose to those who can.
Talent in Transition
Your most valuable people are wondering what their future looks like. Some will leave for AI-native companies. Others need guidance on how to evolve. The transformation of your team is inevitable—the question is whether you lead it.
Economic Pressure
When production costs drop industry-wide, pricing follows. But this isn't a race to the bottom—it's a race to new value propositions. Those who understand the new economics will thrive.
The question isn't whether AI will transform video production. It already is. The question is: will you be among those who shape this transformation, or among those who are shaped by it?
What You'll Learn
This program delivers the strategic clarity and practical frameworks you need to lead your organization through the AI transformation—with confidence.
Industry Transformation Map
Understand exactly what's changing, what's staying, and what's emerging. See the full landscape of AI video production—beyond the hype.
Competitive Strategy
Identify your new competitors (including AI itself), understand their strengths and weaknesses, and position your organization for sustainable advantage.
New Service Models
Discover the new offerings your clients don't even know they want yet—and learn how to package and price AI-enhanced services.
Production Workflow Revolution
Master the shift from linear to non-linear production. Understand agile video processes, parallel workstreams, and rapid iteration.
Team Transformation
Learn how to reskill your team, redefine roles, and build the hybrid human-AI workforce that will define the next era of production.
Economic Mastery
Understand the new economics of AI production. Learn why cheaper doesn't mean less profitable—and how to capture more value than ever.
Program Modules
Six strategic modules designed for busy executives. Each module combines analysis, frameworks, and actionable insights you can apply immediately.
- Current state of AI in video production: capabilities, limitations, and trajectory
- Key players and technologies reshaping the industry
- What AI can and cannot replace—separating hype from reality
- Timeline projections: what to expect in 6, 12, and 24 months
- New competitor categories: AI-native studios, democratized creators, platform tools
- How traditional competitive advantages are being neutralized
- Building new moats: what creates sustainable advantage in the AI era
- Strategic positioning: differentiation strategies that work
- How client expectations are changing—and how to stay ahead
- New service categories: personalization at scale, rapid iteration, AI-human hybrid productions
- Pricing strategies for AI-enhanced services
- Case studies: companies successfully pivoting their offerings
- From linear to non-linear: understanding the new production paradigm
- Agile video production: sprints, iterations, and continuous delivery
- Parallel workstreams: doing more simultaneously with AI assistance
- Quality control in accelerated production: maintaining standards at speed
- Skills that become more valuable vs. skills that become commoditized
- Reskilling frameworks: practical approaches to team transformation
- New roles and job descriptions for the AI era
- Change management: leading your team through uncertainty
- The new cost structure: understanding AI production economics
- Pricing in a deflationary environment: strategies that protect margins
- New revenue streams: monetizing AI capabilities
- Investment decisions: what to build, buy, or partner for
The Economics Question
Will cheaper production mean less revenue? The answer may surprise you.
"Lower costs mean lower prices mean lower profits"
Lower costs enable new markets, new clients, and new volume. Those who capture this expansion grow revenue while others fight over shrinking traditional budgets.
"AI commoditizes everything"
AI commoditizes the basics. It amplifies the premium. Those with true creative vision can now execute it faster and bigger—commanding higher value for what matters.
"We'll need fewer people"
You'll need different people—and you'll produce more with them. The constraint shifts from production capacity to creative capacity. Scaling output means scaling vision.
Who Should Attend
CEOs & Managing Directors
Leading production companies, agencies, or media organizations through strategic transformation.
Executive Producers
Responsible for production operations, budgets, and team performance in a changing landscape.
Creative Directors
Seeking to understand how AI changes creative possibilities and team structures.
Strategy & Innovation Leaders
Tasked with preparing their organizations for the next era of video production.
Looking for hands-on technical training on AI video production? Explore our comprehensive Masterclass for creative teams.
Lead the Transformation
The future of video production is being written now. Ensure your organization is among those writing it.